Understanding the Effectiveness of Promotional Ball Pen and Other Types of Merchandise

Promotional merchandise is now widely used for promoting brands and causes. Promotional ball pen and other types of logo or slogan imprinted products are commonly distributed during corporate events, product launch events and during myriad other big events where a huge turnout of prospective customers is expected. These promotional giveaways do not just promote the brands or the products, but they spread many other messages that can bolster a brand’s image in many different ways. For example, if you are using a custom-designed pen for promotional purpose, it will send a strong message that you value your customer’s convenience and that’s why you have chosen this handy writing instrument.

Though pens are common giveaways, there are variety of other products that are commonly used by corporate companies and non-profits for promotional causes. Name anything and chances are there that your competitors are already using that for promoting their brands. Pens are often made of recycled materials and are considered as essential stationery items. These are commonly used in schools and offices and in other places. Therefore, if you use a promotional ball pen to impress your prospects, you can easily make your brand visible to a larger section of audience whom you cannot reach using traditional marketing methods.

Using promotional items can be beneficial in many ways. However, the biggest impact that it creates is many people get to know your brand’s name and perhaps know how your logo looks like. They can also know what your brand color is. If they are a bit inquisitive, they can ask the person using your promotional ball pen about what your company  does, what your products and services are etc. this can give you a huge competitive advantage as you do not have to spend huge amounts for during infomercials. Instead, the prospective customers will get to know your brand without your sales executives putting much effort in it.

How to design a promotional ball pen? You should take a minimalist approach towards it. Remember the user has nothing to do what tagline you are using or where the logo is placed. Therefore, it is is wise to keep the design simple and provide a really good ball pen as the longer a pen has its usability, the more your message is spread.